What We Do
There are countless avenues through which a project can reach its audience, and when it comes to engaging the queer community, we’re meticulous in our approach.
We tailor our services to each client, designing campaigns and experiences that not only reach desired audiences, but resonate far beyond the life of our partnership.
Targeted exposure across a full range of digital outlets, national and regional magazines and newspapers, syndicated services, broadcast media and podcasts. Provide expert insight and feedback throughout various phases of each campaign including reviewing of scripts, creative content and written materials, social media copy, advertising materials and partnership opportunities.
Publicity Campaigns
Overcompensating
Prime Video
Our extensive LGBTQ+ publicity campaign for Prime Video’s Overcompensating focused on creating a groundswell of queer media headlines for both the series and the talent. Out Magazine featured creator/star Benito Skinner with accompanying support on the outlet’s site and social media platforms.
Social Media Influencer Outreach
Paid and organic exposure on Instagram, TikTok, Facebook, X, YouTube and Threads via our diverse and expansive influencer network. Partnerships include invitations to advance screenings, pre-release music listening sessions, talent meet-and-greets and larger activations.
Downton Abbey:
The Grand Finale
Focus Features
We invited content creators and influencers to attend the film's premiere and walk the red carpet. Attendees posted photos and videos from the event to their social media channels, boosting awareness to their followers.
Tastemaker & Community Engagement
Extensive grassroots engagement with community and cultural leaders as well as tastemakers in specific markets throughout the country.
The History of Sound
MUBI
LGBTQ+ influencers, content creators and community tastemakers were invited to an advance screening. To connect with the film's themes, we partnered with the New York City Gay Men's Chorus to feature a select group who performed a song from the film.
Nightlife Promotional Events
Release parties and promotional experiences at popular bars and clubs in over thirty major markets create a swell of local visibility that culminates in a large national presence.
Oops!…I Did It Again (25th Anniversary)
Britney Spears
Legacy Recordings
To celebrate the 25th anniversary of the music superstar's iconic album Oops!...I Did It Again, we executed nightlife events that featured lip sync performances by popular drag artists and Britney impersonators.
DJ Servicing
Comprehensive network of DJ and VJ contacts for playlisting as well as strategic in-venue plays at cafes, restaurants, retail outlets, bars, lounges and clubs.
Veronica Electronica
Madonna
Rhino Records
We digitally serviced the WAV files of the music legend's remix album to our curated list of DJs who play in various influential LGBTQ+ spaces and at events across the country.
Talent Performances & Appearances
Talent booking at clubs, bars and major community events.
“in plain sight”
Khalid
RCA Records
To kick off his new era, Khalid made a surprise apperance at Los Angeles club The Abbey to coincide with the debut of his first single and music video.
Pride Street Teams & Brand Ambassadors
Deployment of representatives for personal, on-the-street promotion, distribution and engagement with a project’s target audience.
I Know What You Did Last Summer
Columbia Pictures
Branded street teams engaged crowds and created buzz for the upcoming film at major Pride Events. Our ambassadors distributed swag and posed for photos with attendees. In West Hollywood, the street team featured a costumed rep dressed as the film's famous Fisherman to create a photo-worthy moment.
Special Events & Organizations
Partnerships with a wide range of LGBTQ+ organizations as well as sponsorships of Pride parades and festivals, film festivals, fundraisers and special events.
The Wedding Banquet
Bleecker Street
The cast of the film created a video message for NYC Pride wishing attendees a great event. The recording was included in the broadcast of the Pride March that was streamed online and broadcast on ABC in New York.