We take your content and connect it to the market you are trying to reach in the most innovative and creative way, providing the path so that your product becomes the talk of your targeted market.
Niche markets are our specialty. Though we are best known for our work in the LGBTQ market, we also target parents and families, comic book fanboys, animation enthusiasts and more. And of course, going big and reaching the general mainstream is also within our capabilities.
Working with you to create a customized set of services, we ensure that you will reach your goals. Take a look at our campaigns section to see how we connect your product to the markets you want to super-serve.
So many vehicles to get your message out. So many places to do it. So many ways to get it done. We serve all of them. The key is combining them brilliantly to make sure your target market sees you in all the right places. We work with you to determine what services are needed for each project. No two are the same. Sort of like songs. Or movies. Or TV shows.
LGBTQ market outreach includes:
Publicity and Promotional Campaigns
Whether it's websites, blogs, national and regional magazines and newspapers, broadcast media, satellite radio or podcasts, we efficiently and effectively target every outlet needed to get the word out.
Nightlife Promotional Events
We regularly plan promotional release events with the biggest and most popular bars and clubs in over thirty markets. These events result in massive exposure for our clients on-site and through pre-event
We provide extensive engagement with social media tastemakers and community and cultural VIPs and opinion leaders for special events, screenings, music and product sampling. Our connections are made based on your goals and your brand, and everyone benefits.
Providing visibility and sponsorships for gay pride parades and festivals, film festivals, fundraisers, special events, and trade shows is part of the package. We tailor participation to each client's needs and budget and create the most impactful plan.
Whether it's your image, advertising, positioning or marketing messages, The Karpel Group develops just the right strategy to make them come together and speak directly to your target audience.
Street Teams / Themed Brand Ambassadors
It takes a village. We organize representatives for hand-to-hand distribution of promotional materials to hit the streets and engage your target audience.
Music & Video Servicing
Our comprehensive lists of DJs/VJs and trendsetting cafes, restaurants, retail outlets, bars, lounges and clubs ensures that you are seen and heard where it matters.
Talent Performances & Appearances
We coordinate talent participation at major special events and leverage the resulting visibility to its highest degree.
Other niche and mainstream outreach includes:
Aggressive and Impactful Campaigns
We maximize editorial visibility across a full spectrum of outlets: national and regional print, television, radio and satellite, trade publications, websites, blogs, social media.
Creative and Strategic Pitches
With the use of creative pitch angles and by targeting outlets to the specific needs of each project, every campaign we execute is different.