recent campaigns

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The Beguiled

 

The Beguiled

Focus Features

Executed a national LGBTQ marketing and publicity campaign. A targeted social media buzz campaign resulted in numerous micro-influencer Instagram, Twitter and Facebook posts.

 

  @thekarpelgroup

  • Twitter Clean

Katy Perry "Chained To The Rhythm" and "Bon Appétit"

"Slave to the Rhythm," "Bon Appétit"

Capitol Music Group

Publicity and marketing campaign included nationwide nightlife release events for lead singles. 

 

3 Generations

 

  @thekarpelgroup

  • Instagram - White Circle

Rough Night Street Team Campaign

Rough Night 

Columbia Pictures 

Executed grassroots street team promotional item distribution efforts at LGBTQ Pride celebrations in Boston and Washington, DC as well as in the LGBTQ resort area, Fire Island Pines.

Hulu

Hulu

2016 LGBTQ Campaign

Executed LGBTQ marketing campaign including a sponsorship of Provincetown Family Week.

Curious Geoge's special appearance and meet-and-greet at Family Week's Unity Parade.

3 Generations

The Weinstein Company 

Executed an LGBTQ-dedicated advance screening program, partnering with local LGBTQ film festivals and PFLAG chapters in select major markets.

NewFest: New York LGBTQ Film Festival advance screening invite e-blast.

 

3 Generations star Naomi Watts and director Gaby Dellal intro the New York special screening.

 
 

Nick Jonas

 

Last Year Was Complicated

Island Records 

 

Publicity and marketing campaign included meet-and-greet album listening session with LGBTQ influencers and press.

Carmen Carrera / Trans activist, actress, model
 

Michael Buckley / YouTube Content Creator
 

Brian LaFond and Dan Brian / YouTube Content Creators
 

 

Madonna

Rebel Heart

Interscope Records 

 

Publicity campaign included in-person feature interviews with top LGBTQ websites and major market regional publications.

NEXT Magazine (NYC) cover story. 
 

Gloss Magazine (SF) cover story. 
 

Towleroad.com interview coverage.

My Cousin Rachel

 

My Cousin Rachel

Fox Searchlight

Female blogger outreach campaign including, interviews, reviews and giveaways. 

Interview with star Rachel Weisz.

© 2019 by Blue Shoe Strategy
The Karpel Group | ALL RIGHTS RESERVED

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