recent campaigns

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The Beguiled


The Beguiled

Focus Features

Executed a national LGBTQ marketing and publicity campaign. A targeted social media buzz campaign resulted in numerous micro-influencer Instagram, Twitter and Facebook posts.



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Katy Perry "Chained To The Rhythm" and "Bon Appétit"

"Slave to the Rhythm," "Bon Appétit"

Capitol Music Group

Publicity and marketing campaign included nationwide nightlife release events for lead singles. 


3 Generations



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Rough Night Street Team Campaign

Rough Night 

Columbia Pictures 

Executed grassroots street team promotional item distribution efforts at LGBTQ Pride celebrations in Boston and Washington, DC as well as in the LGBTQ resort area, Fire Island Pines.



2016 LGBTQ Campaign

Executed LGBTQ marketing campaign including a sponsorship of Provincetown Family Week.

Curious Geoge's special appearance and meet-and-greet at Family Week's Unity Parade.

3 Generations

The Weinstein Company 

Executed an LGBTQ-dedicated advance screening program, partnering with local LGBTQ film festivals and PFLAG chapters in select major markets.

NewFest: New York LGBTQ Film Festival advance screening invite e-blast.


3 Generations star Naomi Watts and director Gaby Dellal intro the New York special screening.


Nick Jonas


Last Year Was Complicated

Island Records 


Publicity and marketing campaign included meet-and-greet album listening session with LGBTQ influencers and press.

Carmen Carrera / Trans activist, actress, model

Michael Buckley / YouTube Content Creator

Brian LaFond and Dan Brian / YouTube Content Creators



Rebel Heart

Interscope Records 


Publicity campaign included in-person feature interviews with top LGBTQ websites and major market regional publications.

NEXT Magazine (NYC) cover story. 

Gloss Magazine (SF) cover story. interview coverage.

My Cousin Rachel


My Cousin Rachel

Fox Searchlight

Female blogger outreach campaign including, interviews, reviews and giveaways. 

Interview with star Rachel Weisz.

© 2020 by Blue Shoe Strategy

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