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House of Gucci

@thekarpelgroup

House of Gucci

House of Gucci
United Artists Releasing

We invited popular LGBTQ social media influencers and drag artists to attend both the New York and Los Angeles premieres of House of Gucci. Attendees walked the red carpet and shared content from the event to a total of over 9.5 million followers.

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Lil Nas X

Lil Nas X, MONTERO

MONTERO
Lil Nas X
Columbia Records

We set up Lil Nas X MONTERO album release events in LGBTQ nightlife venues in
ten markets over release weekend. Venues promoted via social media posts and gave away swag to their customers.

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tick tick boom

tick, tick...BOOM!

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tick, tick...BOOM!
Netflix

We secured a multitude of press hits with leading LGBTQ national and regional media outlets as part of the publicity campaign amplifying tick, tick… BOOM! on Netflix. In addition to previews, reviews and red carpet coverage, we secured feature interviews with several of the film’s stars and creators, including Robin de Jesús and Lin Manuel Miranda.

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love, victor

Love, Victor Season 2

Love, Victor Season 2

Hulu

We increased awareness for the highly-anticipated second season of Hulu’s Love, Victor by sending a curated mailer to dozens of handpicked LGBTQ social media influencers and press, resulting in posts to over 2 million total followers.

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Scream

Scream
Paramount Pictures

We partnered with LGBTQ non-profit organization Geeks OUT, for the queer geek community, to invite members to attend special advance screenings of Scream alongside LGBTQ social media influencers and press.

Dolly Parton

Dolly Parton, Run, Rose, Run

Run, Rose, Run
Dolly Parton
Butterfly Records

We engaged popular drag performers and stars of "RuPaul’s Drag Race" to create custom transformation social media video content in celebration of Dolly Parton’s forty-eighth solo studio album Run, Rose, Run.