lgbt marketing/publicity
music, film, home entertainment, tv/cable, corporate, brand, online properties
the karpel group is the entertainment industry’s leading and most trusted agency for both high-profile and grassroots outreach to the national lgbt audience
- publicity and promotional campaigns websites, blogs, viral video, magazines and newspapers, broadcast media, satellite radio, podcasts
- social networking targeted outreach to consumers via popular sites
- bar/club/lounge visibility promotional release events in top 30+ markets
- tastemaker outreach extensive opinion leader/vip contact lists for special events/screenings and product sampling
- participation, visibility and sponsorships gay pride events, film festivals, fundraisers, special events, trade shows
- strategic consulting key image, advertising, positioning and marketing messages
- street teams/themed brand ambassadors product sampling and hand-to-hand distribution of promotional materials
- music/video servicing comprehensive lists of djs/vjs and trendsetting cafes, restaurants, retail outlets, bars and lounges, clubs for in-house play
